That smoke smell and soot on your gear and face after an incident is no longer a badge of honor - it's a symbol of thousands of cancer-causing toxins that absorb into your skin and hair. Focus on the deepest clean possible by adding SOOTSOAP into your personal decon protocol. Lab-developed specifically for firefighters, our detoxifying & deodorizing Shampoo leverages the power of Binchotan White Charcoal and other natural, powerhouse ingredients to draw out harmful impurities from the hair and scalp, deep cleaning and removing even the toughest odors, naturally. Our shampoo is black in color but lathers white, with a subtle scent of fresh aloe and citrus spice. What is SOOTSOAP CLEAN? It's the soot-stripping, toxin-taking, odor-ridding, fight-for-fire kind of clean only the original SOOTSOAP can provide. It isn't soap - it's SOOTSOAP. Click here for more.